News Releases

Date: 4/27/2010

Title: NCBA’s Cattlemen to Cattlemen TV Show Features Series on Safe Use of Antibiotics

--Program Sponsored through Partnership with Bayer Animal Health

DENVER The top priority of cattle producing families across the country is protecting the health of the animals for which they care, each and every day. That’s why the National Cattlemen’s Beef Association (NCBA) in partnership with Bayer Animal Health is proud to bring viewers of NCBA’s Cattlemen to Cattlemen a series focusing on the appropriate protocols and judicious use of antibiotics in the beef cattle industry.Join host Kevin Ochsner for NCBA’s Cattlemen to Cattlemen on April 27, May 4 and May 11 as he brings viewers a four-part series focusing on the important role antibiotics play on today’s cattle operations. For the series, NCBA’s Cattlemen to Cattlemen visited a feedyard in Kansas, spoke to experts at Kansas State University and also had the chance to speak with Members of Congress and officials from the Food and Drug Administration as well as the U.S. Department of Agriculture’s Food Safety Inspection Service about how antibiotics play a safe and pivotal role in modern beef production.Also in the coming months, NCBA will be bringing cattlemen regular policy and association updates through web videos with new, in-house television production studios sponsored by Bayer Animal Health.“Our partnership with Bayer Animal Health will allow us to tell the story of America’s farmers and ranchers to a broader, more diverse audience across the country, including legislators and regulators in Washington, DC. Since most people can’t be out on the farm every day seeing what our members do first-hand, these shows will help bring the farm to them,” said NCBA Vice President of Government Affairs Colin Woodall.NCBA’s Cattlemen to Cattlemen debuts Tuesdays at 8:30 p.m. on RFD-TV, and re-airs Wednesdays at 10:30 a.m. and Saturdays at 9 a.m. (all times Eastern). Episodes are also available online at www.CattlemenToCattlemen.org.



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