News Releases

Date: 6/16/2006

Title: Market Outlook to Headline Summer Conference

DENVER - The economic outlook of the cattle industry and an overview of the current cattle market will take center stage at the Cattle Industry Summer Conference, scheduled for July 10-13 in Reno, Nev. The Summer Conference is hosted by the National Cattlemen’s Beef Association (NCBA), the Cattlemen’s Beef Board, American National Cattlewomen, Inc., the National Cattlemen’s Foundation and Cattle-Fax.

While cattle markets are always a major topic of discussion at the cattle industry’s national conferences, interest is especially high this year due to such factors as drought, protein supplies and impasses in international trade. 

Randy Blach, executive vice president of Cattle-Fax, will headline the opening session of the Beef Industry Issues Forums with a discussion of the ramifications of a changing business climate for cattle producers. In a Beef Industry Issues Forum breakout session, cattle futures trading will be the primary topic. This session will inform cattlemen of the latest trends in cattle futures contracts, including a presentation on the growing impact of fund managers on the cattle futures market.

A breakout session will also cover the results of the 2005 National Beef Quality Audit. The audit provides a measurement of how well the beef industry is meeting the needs of customers in each level and segment of the beef supply chain. The audit not only documents progress and accomplishments, but also provides direction for future improvement.

A session entitled “Enhancing the Brand” will update cattlemen on the extensive consumer market research that is currently being funded by the beef checkoff. This research provides valuable information about consumer trends and preferences with regard to beef and other protein choices, and will also help lay the groundwork for 2007 checkoff investments.

NCBA policy committees will meet to examine such issues as animal identification, mandatory price reporting, property rights, grazing on public lands, and the upcoming 2007 Farm Bill. Joint Industry Committees will receive progress reports on all programs funded by the Beef Checkoff Program, including consumer marketing, nutrition, beef safety and product enhancement.

Early registration for the Cattle Industry Summer Conference closes on Tuesday, June 20. Participants can register on line by going to www.beefusa.org. On-site registration is also available beginning July 10.

The Summer Conference also provides cattlemen and their families with many entertainment and recreation opportunities. A country swing event with entertainer Joni Harms will be held Tuesday evening, July 11, sponsored by Dow AgroSciences and the Natural Resource Conservation Service. A casino night in support of the NCBA Political Action Committee will be held Wednesday evening, including Texas Hold ‘em and slots tournaments. The Reno location also provides cattlemen with an excellent opportunity to visit Lake Tahoe and other local attractions such as historic Virginia City.

For more information on the Cattle Industry Summer Conference, please contact the NCBA Conventions Department at 303-694-0305.  



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